The Saus

SAUS HAUS is a cross-functional music strategy and branded agency that supports lifestyle brands with developing, brokering, refining, and driving thoughtful and integrated artist partnerships and concept creations. SAUS HAUS (pronounced /sauce•house/) derives its name from the ethos that music is the “secret sauce” to all lifestyle brands–––it is what compels audiences to believe in and relate to your product, what sets the ambiance in your stores and at your events, and what establishes the faces of your campaigns. The most memorable moments for many brands are those in which they reached meaningful new visibility by creatively aligning and collaborating with artists that matter. SAUS HAUS is here to make those impactful intersections happen.

SAUS HAUS develops a music and data-forward strategy for your brand from top to bottom, including product seeding to key opinion leaders and tastemakers, retail playlisting, seasonal and retail campaign casting, live performance curation, and artist collaborations and partnerships. By utilizing consumer insights, streaming data, social analytics, and a comprehensive evaluation of the competitive landscape, SAUS HAUS builds a road map to make music an influential and dynamic aspect of your brand’s image, expanding its audience with revitalized cultural substance.

The Team

Based in Los Angeles, SAUS HAUS was founded in Fall of 2023 by industry leader Tierney Stout, who has more than 20 years of experience aligning both major and up-and-coming artists with innovative brands, including Vans, Gibson, and SXSW Music Festival. Stout has created campaigns, events, and product collaborations with major artists including Anderson .Paak, Little Simz, Tierra Whack, Lil Wayne, YUNGBLUD, MUNA, Metallica, A$AP Rocky, Foo Fighters, Mac Miller, IDLES, JID, Denzel Curry, KennyHoopla, ScHoolboy Q, The Linda Lindas and more. Stout’s rich and diverse career experience runs deep within the nuts and bolts of the music industry, including roles in talent programming, marketing, distribution, and publicity. She also founded the annual charity event, Brooklyn Rock Lottery, an artist showcase event raising money for music-based youth nonprofits, which was featured in The New York Times, The New Yorker, Pitchfork, NYLON, and Brooklyn Magazine.