SAUS HAUS
THE SAUS
SAUS HAUS is a cross-functional music strategy and brand-focused agency that supports lifestyle brands with developing, brokering, refining, and driving thoughtful and integrated artist partnerships and concept creations. SAUS HAUS (pronounced /sauce•house/) derives its name from the ethos that music is the "secret sauce" to all lifestyle brands–––it is what compels audiences to believe in and relate to your product, what sets the ambiance in your stores and at your events, and what establishes the faces of your campaigns. The most memorable moments for many brands are those in which they reached meaningful new visibility by creatively aligning and collaborating with artists that matter. SAUS HAUS is here to make those impactful intersections happen.
SAUS HAUS develops a music and data-forward strategy for your brand from top to bottom, including product seeding to key opinion leaders and tastemakers, retail playlisting, seasonal and retail campaign casting, live performance curation, and artist collaborations and partnerships. By utilizing consumer insights, streaming data, social analytics, and a comprehensive evaluation of the competitive landscape, SAUS HAUS builds a road map to make music an influential and dynamic aspect of your brand's image, expanding its audience with revitalized cultural substance.
THE WORK
LOS ANGELES ROCK LOTTERY
25 local musicians are hand-selected, then randomly drawn from a hat to form five new bands of five members. Each newly assembled group has just 12 hours to create a band name, write 3–5 original songs, and rehearse before performing live for an audience that same night at an LA venue. All proceeds from the evening benefit Young Musicians Foundation.
“The event is like an alternate reality… No one will ever create this music again.”
The New York Times
“The premise of the Brooklyn Rock Lottery could be a tagline for a mid-aughts MTV reality show: 25 strangers, grouped into bands at random, have 12 hours to put together a set to play in front of an audience.”
Brooklyn Magazine
“The process of forming a band, writing some songs and actually landing a gig can take months, if not years. But for participants in the fifth-annual Brooklyn Rock Lottery, it's something that they have to do in no more than 12 hours.”
New York Post
“Last night I saw the best band of my life–––they didn't exist before and will never exist again”
a guy who went to Rock Lottery
OUR CLIENTS
THE TEAM
Based in Los Angeles, SAUS HAUS was founded in Fall of 2023 by industry leader Tierney Stout, who has more than 20 years of experience aligning both major and up-and-coming artists with innovative brands, including Vans, Gibson, and SXSW Music Festival. Stout has created campaigns, events, and product collaborations with major artists including Olivia Rodrigo, Anderson .Paak, Little Simz, Tierra Whack, Lil Wayne, YUNGBLUD, MUNA, Metallica, A$AP Rocky, Foo Fighters, Mac Miller, IDLES, JID, Denzel Curry, Dominic Fike, ScHoolboy Q, and more. Stout’s rich and diverse career experience runs deep within the nuts and bolts of the music industry, including roles in talent programming, marketing, distribution, and publicity. She also founded the annual charity event, Los Angeles Rock Lottery, an artist showcase event raising money for music-based youth nonprofits, which was featured in The New York Times, The New Yorker, Pitchfork, NYLON, and Brooklyn Magazine.